---
title: The HighCo DATA Blog | Feys Marie-Laure
description: HighCo DATA shares its knowledge of the retail market and consumer behavior to help clients improve their sales through marketing activation solutions. Promotion tactics are at the center of our solutions.
---

![Feys Marie-Laure](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e)

# Feys Marie-Laure

## Posts by Feys Marie-Laure

[Cashbacks and the retail sector: a match made in heaven](https://blog.highco-data.be/en/cashbacks-and-the-retail-sector-a-match-made-in-heaven)

![cashback](https://blog.highco-data.be/hs-fs/hubfs/iStock-1343269901.jpg?width=1280&height=819&name=iStock-1343269901.jpg)

[Cashback](https://blog.highco-data.be/en/tag/cashback)

### Cashbacks and the retail sector: a match made in heaven

May 9, 2023 5:51:54 PM  3 min read

[Discount coupons: the secret weapon of successful brands](https://blog.highco-data.be/en/discount-coupons-the-secret-weapon-of-successful-brands)

![Discount coupons](https://blog.highco-data.be/hs-fs/hubfs/iStock-1128852586_updated.jpg?width=1300&height=867&name=iStock-1128852586_updated.jpg)

[Coupon](https://blog.highco-data.be/en/tag/coupon)

### Discount coupons: the secret weapon of successful brands

May 8, 2023 5:59:57 PM  4 min read

[Gamification: the new trend storming the retail world](https://blog.highco-data.be/en/gamification-the-new-trend-storming-the-retail-world)

![gamification](https://blog.highco-data.be/hs-fs/hubfs/textless_image.jpg?width=1300&height=811&name=textless_image.jpg)

[Gamification](https://blog.highco-data.be/en/tag/gamification)

### Gamification: the new trend storming the retail world

May 8, 2023 5:04:56 PM  3 min read

[The ChatGPT effect on advertising and marketing professionals](https://blog.highco-data.be/en/the-chatgpt-effect-on-advertising-and-marketing-professionals)

![chatbot](https://blog.highco-data.be/hs-fs/hubfs/chatbot.jpg?width=1311&height=800&name=chatbot.jpg)

[Trends](https://blog.highco-data.be/en/tag/trends)

### The ChatGPT effect on advertising and marketing professionals

Apr 3, 2023 10:10:49 AM  3 min read

[Promotion strategies for Generation Z: clever tips for retailers](https://blog.highco-data.be/en/promotion-strategies-for-generation-z-clever-tips-for-retailers)

![GenZ](https://blog.highco-data.be/hs-fs/hubfs/iStock-1321436111-optimized-1.jpg?width=2120&height=1414&name=iStock-1321436111-optimized-1.jpg)

[Promotion](https://blog.highco-data.be/en/tag/promotion)

### Promotion strategies for Generation Z: clever tips for retailers

Apr 3, 2023 10:08:01 AM  2 min read

[Retail and digital world: How retailers anticipate customer behaviour](https://blog.highco-data.be/en/retail-in-the-digital-worldhow-retailers-can-anticipate-customer-behaviour)

![iStock-1392319381-optimized-enlarged](https://blog.highco-data.be/hs-fs/hubfs/iStock-1392319381-optimized-enlarged.jpg?width=2000&height=1401&name=iStock-1392319381-optimized-enlarged.jpg)

[Trends](https://blog.highco-data.be/en/tag/trends)

### Retail and digital world: How retailers anticipate customer behaviour

Apr 3, 2023 9:33:35 AM  4 min read